Creative Director and Lead Designer @ Focus Media Integrated ad agency (2004 - 2005)
profile: a TTL/integrated Ltd. ad agency employing 10 perms + freelance; a lean, mean outfit created by us 5
"Old Industry Hands"; B2B and B2C in telecommunication, technology, finance, advertising and brand management;
role: creation, direction, design, artwork and coordination of integrated ad campaigns on a national scale; CI and branding;
creative and team management; client-facing, pitching and presentation;
key clients: ING Lease (blue chip finance, won account), TelePolska (telecomms, top 10, won account), eTel (B2B
telecomms, top 10, won account), Evip (blue chip financial and government consulting, won account), Everybody (fitness, Holmes Place franchise);
Senior Creative then Creative Director @ J.WalterThompson ad agency (2002 - 2004)
profile: a BTL branch of JWT, initially employing 15 of 80+; specializing in B2B, POS, CRM and all other kinds of
advertising and design, supplementing ATL for mother JWT company; operating with Virtual Window (web) and Red Cell (PR) on integrated campaigns;
role: creative department manager; hands-on creative, integrated ad campaigns across multiple channels, branding,
packaging, CI and literature, annual reports, catalogues, outdoor, POS, CRM, TV, radio, experiential;
key clients: Orlen (petrol and retail, a BP analogue, key account, saved it which kept the company alive), Era (mobile
network, Orange analogue), Cadbury and Cadbury-Wedel (FMCG), Wyborowa Vodka, KFC, Bakoma (FMCG), Knorr;
Freelance - creative boutique and advertising emergency (2000 - 2002)
role: creative troubleshooting for budding advertising franchises through my network of friends acquired over
the years working in ad agencies; design and production both agency and in-house;
key clients: among many - Leo Burnett, Publicis, Saatchi & Saatchi, Grey, Ogilvy & Mather advertising agencies;
Philip Morris/Caro (tobacco), Fortuna (FMCG juice), Honda (motorcycles), Trader Online (e-commerce), Heineken, UDV/Smirnoff (FMCG), Zurich (bank), Accor/Orbis (hotel travel), IDM (real estate development), Kinetika (superstore network), PriceWaterhouse Coopers (website); Lipton Yellow Label (experiential), Lipton Fruit teas, various pharmaceutical marketing campaigns;
Senior Creative and Art Director @ Storm Ltd. ad agency (1998 - 2000)
profile: a full-service ad agency of 6 perms lasing with other network agencies esp. Publicis; specializing in retail, BTL,
POS, literature and annual reports with internal print and production;
role: creation, art direction, artwork; studio management and recruitment; production management;
key clients: Gillette, Renault, L`Oreal (for Publicis), Procter & Gamble (for Saatchi), Radio Kolor (national radio, won
pitch and account), Skanska and DTZ (real estate developer);
Art Director and Lead Designer @ O+S Communications ad agency (1998)
profile: a branch of an Austrian advertising network; 12 perms + freelance; specializing in ATL / BTL advertising
for pharmaceutical industry and consumer market;
key clients: Eli Lilly (pharmaceutical), SmithKline & Beecham (pharmaceutical, won Ceclor account), Dryvit (construction),
Zurich (bank, including TV spots), Garda-Life (national insurance), Samsung (electronics, won account);
Creative and Computer Designer then Art Director @ Lowe|Lintas|GGK ad agency (1996 - 1998)
profile: creative department in a full-service Lowe Group agency employing 15+ out of 112;
role: independent creative and design work for agency clients; cooperation and coordination of computer design within
all creative teams; artworking and storyboarding/animatics; packaging designs; mock-ups; presentations;
key clients: Cadbury, Cussons, Michelin, Heinz, Eden (FMCG juice), agency self-promotion;
Owner CEO & Lead @ Oficyna Pacyna Ltd. graphic design, pre-press and production studio (1993 - 1996)
role: CEO of a company employing 5 perms and 15+ freelance; lead creative and designer, pre-press and production
manager of ATL / BTL / POS advertising and literature for many corporate international and national clients including government; company and studio management; collaborated with Warsaw's Academy of Fine Arts holding lectures in computer graphic design and computer typography; work for Apple localising OS7;
key clients: Polaroid, Warner/Polton (music), Radio Zet (national), Laboratoires Garnier Paris (cosmetics), Procter & Gamble
(HABP), Reemstma/West (tobacco), Editions-Spotkania (books publisher), DorlinKinderslay (books publisher) with Wiedza i Zycie (science magazine), Jazz-a-Gogo (magazine design), Polfa (pharmaceutical), Coca-Cola, Colgate, Unilever, Government;
Artworker then Designer @ Studio 66 ad agency (now: Ogilvy 1992 - 1993)
profile: one of the very first modern full service ad agencies in Poland;
role: design and pre-press of ATL / BTL / POS advertising designs for agency; files had to be sent to London for
production as at the time there were no adequate facilities in Poland;
key clients: Unilever/Pollena, Johnson & Johnson, TVPolonia (Polish international satellite TV channel, won contest
and award for logo and CI design);
Studio Manager of Digital Department @ AB Publishing (now: Yellow Pages 1990 - 1992)
role: advertising, designs and pre-press of the Yellow Pages; responsible for the operation of computer design studio
and publication of the 250.000 run of first ever "Yellow Pages" in Poland; work on the second edition; responsible for the expansion of studio to other commercial enterprises;
Employment milestones (2005 - 2013):